We are visionaries rooted in observation. We are authentic in our pursuit to use creativity as a catalyst for solving visual problems. We are RDG.
What We Do
Tide Roadshow environmental
Bringing to life a story through branded experiences and hands on learning for retail customers.
RDG Rebrand strategy
With our 20th anniversary in the design business rapidly approaching, it was time for a rejuvenating new look that showcased our evolution of two decades.
Rebrand and revitalize the only dedicated sports commission that identifies, bids, acquires and manages sporting events in the Greater Cincinnati area.
RDG’s brainchild event for Design Week Cincinnati 2015, in partnership with AIGA Cincinnati to bring designers out for a conversation about beer, branding and design.
FFi Colorwheel App digital
Educating brands on color trends is imperative for P&G to continue as a market leader.
FFi Trend Book design
Create an appealing and educational tool to help visualize, understand, and sell global fragrance trends.
John Morrell strategy
Eye-catching branding for a company with a long history of curing high quality meats.
Employee Crossing strategy
Cutting edge branding for an innovative new company that transforms businesses from the inside, out.
How We Do It
In this phase we immerse ourselves into understanding the experience of the user for whom we are designing, through observation, conversation, and research.
Let’s start to make sense of what we have discovered. Time to process and synthesize our findings and identify opportunities for design.
Explore a wide variety of possible solutions through generating a large quantity of diverse solutions, pushing away from the obvious and tapping into rule-changer.
Development is all about refinement and implementation. Create a brand identity program that translates a consistent visual language across all applications – Finding a balance between flexibility and consistency in both a digital and printed world.
We have completed a journey together. We sketched, designed, tested and proofed everything and now its time to share with the world.
- Brand Exploration
- Brand Strategy
- Brand Voice
- Website Audits
- Marketing Analysis
- Brand Identity
- Annual Reports
- Holistic Campaigns
- Trade Shows
- Wayfinding Systems
- In-Store Displays
- Themed Events
- Road Shows
- Web Design
- Web Development
- Mobile Applications
- Content Architecture
- UX / UI Design
- Usability Testing
- Interaction Design
- Responsive Design
RDG has been a fantastic partner in bringing to life our Fragrance Trend spaces over the last several years. From Mood Boards to Booklets to Presentation Materials…RDG always delivers beyond expectations. RDG has helped us communicate scent in a visual way that provides immediate understanding among the categories and consumers. For example, when the Fragrance Trends Team was propositioning White Strawberry to Olay, RDG visualized the scent concept for consumer testing which was key to gaining the consumer win needed for internal alignment and taking the concept further into development. Olay White Strawberry Body Wash is a huge hit in market.