The CincinnatiUSA Sports Commission is a non-profit organization started in 1989. Since its inception the organization has drawn in thousands of events and millions of dollars in bookings for the city, however little has been done to evolve and enhance the brand to parallel the success of the organization.
We started with an in depth brand exploration session to truly understand this unique non-profit organizational structure and their customer base. In conjunction, we conducted some internal research with their Board of Directors and Board of Governors to uncover deeper insights that led to some really interesting missing opportunities. The end results were impressive, one of the biggest changes out of the research was a name change. We changed the name from the Greater Cincinnati Sports Corporation to the CincinnatiUSA Sports Commission to better unify the partnerships between the sports commission and the local visitor bureaus.
In addition, we were able to evolve their identity without losing the essence of their history or heritage. All of this translated into a complete rebranding campaign that ignited a new energy to the Board of Directors, the Board of Governors and to the entire city. We overhauled the website, marketing collateral, environmental graphics and social media outlets. The new and improved CincinnatiUSA Sports Commission branding captures their story as being industry experts along with the stories of the athletes and their families that come to visit, compete and play in Cincinnati.
Tide Roadshow environmental
Bringing to life a story through branded experiences and hands on learning for retail customers.
RDG Rebrand strategy
With our 20th anniversary in the design business rapidly approaching, it was time for a rejuvenating new look that showcased our evolution of two decades.
Rebrand and revitalize the only dedicated sports commission that identifies, bids, acquires and manages sporting events in the Greater Cincinnati area.
RDG’s brainchild event for Design Week Cincinnati 2015, in partnership with AIGA Cincinnati to bring designers out for a conversation about beer, branding and design.
FFi Colorwheel App digital
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FFi Trend Book design
Create an appealing and educational tool to help visualize, understand, and sell global fragrance trends.
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Employee Crossing strategy
Cutting edge branding for an innovative new company that transforms businesses from the inside, out.