P&G needed a tool to share the latest color trends, internally with their brands. This tool had to be educational, responsive and applicable to help brands design initiatives based on the color and personality of each scent.
The challenge, was to provide a strong, interactive visual to tie the trends together with their region and color in order to pitch the trends internally and teach brands how to apply them to fragrance and packaging.
Visuals were key in order to educate on the latest trends. By research and immersion into the trends, we developed a responsive color wheel app that enables P&G and their brands to quickly and easily learn about the latest trends. As a result, fabcare, homecare, and other brands developed new innovative initiatives that continue to be released with great success. This colorwheel app helped new brands to hit the shelves, and grow P&G’s market share.
Tide Roadshow environmental
Bringing to life a story through branded experiences and hands on learning for retail customers.
RDG Rebrand strategy
With our 20th anniversary in the design business rapidly approaching, it was time for a rejuvenating new look that showcased our evolution of two decades.
Rebrand and revitalize the only dedicated sports commission that identifies, bids, acquires and manages sporting events in the Greater Cincinnati area.
RDG’s brainchild event for Design Week Cincinnati 2015, in partnership with AIGA Cincinnati to bring designers out for a conversation about beer, branding and design.
FFi Colorwheel App digital
Educating brands on color trends is imperative for P&G to continue as a market leader.
FFi Trend Book design
Create an appealing and educational tool to help visualize, understand, and sell global fragrance trends.
John Morrell strategy
Eye-catching branding for a company with a long history of curing high quality meats.
Employee Crossing strategy
Cutting edge branding for an innovative new company that transforms businesses from the inside, out.