P&G needed a tool to share the latest color trends, internally with their brands. This tool had to be educational, responsive and applicable to help brands design initiatives based on the color and personality of each scent.
The challenge, was to provide a strong, interactive visual to tie the trends together with their region and color in order to pitch the trends internally and teach brands how to apply them to fragrance and packaging.
Visuals were key in order to educate on the latest trends. By research and immersion into the trends, we developed a responsive color wheel app that enables P&G and their brands to quickly and easily learn about the latest trends. As a result, fabric care, home care, and other brands developed new innovative initiatives that continue to be released with great success. This color wheel app helped new brands to hit the shelves, and grow P&G’s market share.
Churchill’s Fine Teas environmental
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RDG Rebrand design
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Educating brands on color trends is imperative for P&G to continue as a market leader.
FFi Trend Book design
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John Morrell strategy
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