P&G needed a way to educate and sell the up and coming fragrance trends to their brands. The solution needed to show how to determine new scents for products and apply them to package design. RDG worked closely with the FFI global team to investigate and research up and coming fragrance trends.
We crafted a visual identity and communications book to sell their capabilities to global P&G brands, helping visualize future global fragrance trends. With targeting to engage and inspire the consumer brands, RDG created a cohesive visual system through naming, color, photography, fonts, graphics, fabrics – all used to capture the mood and ingredients of each trend.
A new and exciting way to visualize fragrance initiatives to exceed consumers needs evolved from this beautiful, and inspiring book. During this particular year, Herbal Essence and Olay transcended their categories with these targeted fragrance trends and in turn increased consumer awareness as well as driving higher sales.
RDG has been a fantastic partner in bringing to life our Fragrance Trend spaces over the last several years. From Mood Boards to Booklets to Presentation Materials…RDG always delivers beyond expectations. RDG has helped us communicate scent in a visual way that provides immediate understanding among the categories and consumers. For example, when the Fragrance Trends Team was propositioning White Strawberry to Olay, RDG visualized the scent concept for consumer testing which was key to gaining the consumer win needed for internal alignment and taking the concept further into development. Olay White Strawberry Body Wash is a huge hit in market.
Jodi Munoz, Fragrances & Flavors Visual Design Manager, Beauty Sector Innovation Studio
Tide Roadshow environmental
Bringing to life a story through branded experiences and hands on learning for retail customers.
RDG Rebrand strategy
With our 20th anniversary in the design business rapidly approaching, it was time for a rejuvenating new look that showcased our evolution of two decades.
Rebrand and revitalize the only dedicated sports commission that identifies, bids, acquires and manages sporting events in the Greater Cincinnati area.
RDG’s brainchild event for Design Week Cincinnati 2015, in partnership with AIGA Cincinnati to bring designers out for a conversation about beer, branding and design.
FFi Colorwheel App digital
Educating brands on color trends is imperative for P&G to continue as a market leader.
FFi Trend Book design
Create an appealing and educational tool to help visualize, understand, and sell global fragrance trends.
John Morrell strategy
Eye-catching branding for a company with a long history of curing high quality meats.
Employee Crossing strategy
Cutting edge branding for an innovative new company that transforms businesses from the inside, out.