You may have noticed RDG looking a bit bolder and brighter of late. As with any brand, things can become stale and need to be refreshed to better represent who the brand is. In 2015 we evolved our logo and after using it for a few years, we felt it wasn’t fully representing who we are. It was time to give ourselves a new look that better represents who we are and where we are going.
So, after some brand exploration we evolved our logo again. With this evolution we had two main goals; to have more presence, and to appear more unified. The framework was already there with our custom letterforms, we just needed to strengthen it a bit with thicker lines and a bolder orange. In addition, we simplified our color palette that complements our new vibrant orange.
Stay tuned for our new website with the new branding, coming soon! Below is a peek at the process of our logo evolution.
Is your visual brand identity not fully representing your brand? RDG is here and would love to help make your brand come alive!