The rebrand was energizing, but proved time consuming and difficult to complete. It was going to need to be a true team effort in order to get the rebrand done in time for our 20th Anniversary. RDG had to come up with a new brand identity with limited time and resources.
The process began the same way we conduct a rebrand for our clients, by completing a brand exploration to tap into the core essence of RDG. We were then able to delve into what differentiates us and makes us unique. The branding stemmed from our creativity, unity, and love of nature all combined as a catalyst to solve visual problems for our clients. We worked together as a team for months on our rebrand, before rolling out a fresh new look and website.
We are visionaries rooted in observation. We are authentic in our pursuit to use creativity as a catalyst for solving visual problems.
Tide Roadshow environmental
Bringing to life a story through branded experiences and hands on learning for retail customers.
RDG Rebrand strategy
With our 20th anniversary in the design business rapidly approaching, it was time for a rejuvenating new look that showcased our evolution of two decades.
Rebrand and revitalize the only dedicated sports commission that identifies, bids, acquires and manages sporting events in the Greater Cincinnati area.
RDG’s brainchild event for Design Week Cincinnati 2015, in partnership with AIGA Cincinnati to bring designers out for a conversation about beer, branding and design.
FFi Colorwheel App digital
Educating brands on color trends is imperative for P&G to continue as a market leader.
FFi Trend Book design
Create an appealing and educational tool to help visualize, understand, and sell global fragrance trends.
John Morrell strategy
Eye-catching branding for a company with a long history of curing high quality meats.
Employee Crossing strategy
Cutting edge branding for an innovative new company that transforms businesses from the inside, out.