P&G needed a mobile and tangible way to bring the newest products to their customers. This experience had to be engaging, educational, flexible, lightweight, reusable and create an atmosphere of ‘the reveal’.
RDG’s role was to collaborate, develop, and create the ‘brand’ of the Road show and design all the accompanying elements that went into each show. The Road show was designed to inspire, educate and sell P&G’s new brand innovations to their retail customers.
This Road show allowed P&G to be in multiple locations simultaneously, showcasing their new and innovative products. Due to the excitement and success of the design and brand experience, customer buy-ins were immediate and projected sales were exceeded.
Tide Roadshow environmental
Bringing to life a story through branded experiences and hands on learning for retail customers.
RDG Rebrand strategy
With our 20th anniversary in the design business rapidly approaching, it was time for a rejuvenating new look that showcased our evolution of two decades.
Rebrand and revitalize the only dedicated sports commission that identifies, bids, acquires and manages sporting events in the Greater Cincinnati area.
RDG’s brainchild event for Design Week Cincinnati 2015, in partnership with AIGA Cincinnati to bring designers out for a conversation about beer, branding and design.
FFi Colorwheel App digital
Educating brands on color trends is imperative for P&G to continue as a market leader.
FFi Trend Book design
Create an appealing and educational tool to help visualize, understand, and sell global fragrance trends.
John Morrell strategy
Eye-catching branding for a company with a long history of curing high quality meats.
Employee Crossing strategy
Cutting edge branding for an innovative new company that transforms businesses from the inside, out.