Recently, Vicks DayQuil and NyQuil expanded their product line to include the soothing relief that comes with honey. Our team developed a rich, honey-licious story through the package design to communicate this powerful new benefit to consumers.
The iconic honey drip on pack creates a strong, coating effect when the bottles line up to make a big impact on shelf. Our custom, hand-drawn type conveys the product benefits as if they were written in actual honey. Overall, the strong package design and shelf presence reaffirms the consumer’s confidence in the relief of honey within the trusted line of Vicks products.
