Recently, the RDG team took a team break to check out Van Gogh: The Immersive Experience. Just to get the obvious out of the way, we highly recommend you go, I mean it is Vincent Van Gogh, need we say more? Most people know who Van Gogh is and being the creative group we are, we have all studied him at some time in our academic careers. Personally, I remember in second grade we had “Picture Day” where a volunteer would bring in a famous piece of art and explain the artist to us and what the piece meant. Our “Picture Lady” showed us The Bedroom and I fell in love with Van Gogh’s work right there and then.
So why venture out of the office to see something we already knew. As much as we love looking for inspiration and some team building time, haven’t we already seen Van Gogh before? What more can we learn?
When it comes to Van Gogh, the value of this excursion was the presentation of his work in a non-traditional way. We were indeed, immersed, and left with new information and appreciation for the artist and some of his work that we hadn’t had before. Such things as his close relationship with Gauguin, his love for Japanese art and how that influenced his work, his family relationships and his in-depth process of studying one subject repeatedly introduced a Van Gogh we hadn’t seen in our academic past.
As it turned out, this experience is surprisingly in line with what we do as in the branding world. How do you take something which everyone assumes they are already familiar with and see it with fresh eyes? How do we renew the excitement of experiencing art or brand we encounter daily?
When we work with clients to encourage ways to see their brand more deeply. We have the inspiration, imagination and appreciation to open our minds to see beyond what is right in front of us. With some encouragement and the right partners, your consumers can experience your brand with a whole new appreciation of what it has to offer.
Now go to Van Gogh while you still can!
