The challenge with the Kip Fanta Group was that it was a brand new company, with no name, offering cutting edge services which companies needed to understand easily. In order to approach these unknowns, we first wanted to know more about Kip Fanta, the founder, his career, and the future that he envisioned for himself and his company.
Through our well developed brand strategy process, interviews with Kip and Kip educating us on what and how his services work, we had the tools to start making strategic decisions that would leverage the longevity of his career and the company. Throughout his career Kip had established long lasting relationships built on his work ethic and personality. Since ‘Kip Fanta’ was already well known, unique and had great brand recall equity, it was a natural decision to name the company after him. Secondly, we deconstructed his services and simplified the message. We understood that if we can get people to understand the elevator pitch, then Kip will have more valuable time discussing the details of his clients needs.
Cappy’s Wine and Spirits design
New branding to reflect the friendly, welcoming atmosphere of a beloved tap room and bottle shop in downtown Loveland, as well as its smaller, retail-only location in Norwood.
Churchill’s Fine Teas environmental
Kip Fanta Group design
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Tame the Beast strategy
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Hatchli Rebrand design
Rebrand for a startup who created a one-of-a-kind app for innovators and influencers to share ideas and products.
Tide Roadshow environmental
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RDG Rebrand design
With our 20th anniversary in the design business rapidly approaching, it was time for a rejuvenating new look that showcased our evolution of two decades.
Rebrand and revitalize the only dedicated sports commission that identifies, bids, acquires and manages sporting events in the Greater Cincinnati area.
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FFi Colorwheel App digital
Educating brands on color trends is imperative for P&G to continue as a market leader.
FFi Trend Book design
Create an appealing and educational tool to help visualize, understand, and sell global fragrance trends.
John Morrell strategy
Eye-catching branding for a company with a long history of curing high quality meats.
Employee Crossing strategy
Cutting edge branding for an innovative new company that transforms businesses from the inside, out.