RDG Rebrand
With our 20th anniversary in the design business rapidly approaching, it was time for a rejuvenating new look that showcased our evolution of two decades.
Challenge
The rebrand was energizing, but proved time consuming and difficult to complete. It was going to need to be a true team effort in order to get the rebrand done in time for our 20th Anniversary. RDG had to come up with a new brand identity with limited time and resources.
Solution
The process began the same way we conduct a rebrand for our clients, by completing a brand exploration to tap into the core essence of RDG. We were then able to delve into what differentiates us and makes us unique. The branding stemmed from our creativity, unity, and love of nature all combined as a catalyst to solve visual problems for our clients. Together as a team, we rolled out our fresh new look and website just in time for our 20th year milestone.
We are visionaries rooted in observation. We are authentic in our pursuit to use creativity as a catalyst for solving visual problems.
RDG
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