I’m a sucker for pattern. They too often stop me in my tracks and mesmerize me with their beautiful influence on form, on their mathematical precision & repetition. They make me happy and they have an amazing influential power. As silly as it sounds, my purchasing patterns, are driven by persuasive patterns I see on well-designed packages. The pattern draws me in and makes me want it. Otherwise, I probably wouldn’t have even glanced at that hand soap, shirt, book or whatever it is!
Pattern is a powerful tool to help breathe life into a brand. Patterns are engaging, create depth in the detail, and adds a textural element. There are no limits to patterns as far as style, complexity and what you can do with them. Patterns can be applied to anything, can be simple or complex, they can animate or stay still. But most importantly, they help further visualize your brand story on a deeper level.
Here at RDG we turn to pattern a lot. Here are some examples from some of our recent projects.
How do you convey “grooming boldly”? The use of bold and stimulating patterns and high contrast helped us show that this is not your ordinary mens grooming brand, but a confidently, bold one. See more at getbeast.com.
The beauty of patterns is that the possibilities are endless. With just triangles in various patterns layered together, we created an enchanting winter wonderland.
RDG was asked to create something “fun” for Cincinnati Design Week this year. We explored creating pattern with letterforms while retaining the color and style for the week long event for AIGA Cincinnati. These designs were printed on 1 inch pins that were part of goodie bags for attendees.
Make a statement and be who you are. We wanted something truly original for our new lobby here at RDG. The solution is a feature wall covered in our own custom wallpaper we designed ourselves. It definitely gets attention and is talked about a lot! It’s something we can truly call our own. And, it’s not just limited to the wall!