Al's Delicious Popcorn
Brand Identity
Package Design
Animation | Video
Al’s Delicious Popcorn is a specialty shop in Columbus, OH that has been in business for the past 35 years. The owners wanted to elevate their brand to feel more special and become more relevant to their target audience. They were also expanding the business through new channels, including online, wholesale, and new retail locations such as Cincinnati’s OTR neighborhood. With this repositioning and expansion, our team collaborated closely with Al’s to undergo a complete rebrand that better conveyed their unique brand character and attributes, beginning with the brand identity and then packaging.
Al’s Delicious Popcorn is a specialty shop in Columbus, OH that has been in business for the past 35 years. The owners wanted to elevate their brand to feel more special and become more relevant to their target audience. They were also expanding the business through new channels, including online, wholesale, and new retail locations such as Cincinnati’s OTR neighborhood. With this repositioning and expansion, our team collaborated closely with Al’s to undergo a complete rebrand that better conveyed their unique brand character and attributes, beginning with the brand identity and then packaging.