Client:

P&G Personal Health Care
ZzzQuil PureZzzs

What We Did:

Brand Identity

Package Design

Marketing Materials

In-Store Displays | POP

Ecommerce Assets

Our team breathed new life into the Vicks Pure Zzzs’ brand to more clearly convey the essence of sleep in a proprietary, premium, and natural way. Our perfectly imperfect” concept celebrates the beauty and strength of each unique blend of botanical ingredients in its natural state. We also modernized the overall pack and branding to feel more elevated and easier to shop.

Capturing the natural essence of sleep

Our team breathed new life into the Vicks Pure Zzzs’ brand to more clearly convey the essence of sleep in a proprietary, premium, and natural way. Our perfectly imperfect” concept celebrates the beauty and strength of each unique blend of botanical ingredients in its natural state. We also modernized the overall pack and branding to feel more elevated and easier to shop.