P&G Personal Health Care
ZzzQuil PureZzzs
Brand Identity
Package Design
Marketing Materials
In-Store Displays | POP
Ecommerce Assets
Our team breathed new life into the Vicks Pure Zzzs’ brand to more clearly convey the essence of sleep in a proprietary, premium, and natural way. Our “perfectly imperfect” concept celebrates the beauty and strength of each unique blend of botanical ingredients in its natural state. We also modernized the overall pack and branding to feel more elevated and easier to shop.
Our team breathed new life into the Vicks Pure Zzzs’ brand to more clearly convey the essence of sleep in a proprietary, premium, and natural way. Our “perfectly imperfect” concept celebrates the beauty and strength of each unique blend of botanical ingredients in its natural state. We also modernized the overall pack and branding to feel more elevated and easier to shop.