P&G Personal Health Care
Vicks
Package Design
Our team created a rich, honey-licious story through the package design to communicate this powerful new benefit and flavor to consumers. A simple honeycomb shape creates an ownable typographic treatment. The iconic honey drip front-and-center on the label conveys the product’s strong coating effect and makes an even bigger impact when the bottles are lined up on the shelf. The huge success of Honey brought on extensions of the line to a Kids Honey.
Our team created a rich, honey-licious story through the package design to communicate this powerful new benefit and flavor to consumers. A simple honeycomb shape creates an ownable typographic treatment. The iconic honey drip front-and-center on the label conveys the product’s strong coating effect and makes an even bigger impact when the bottles are lined up on the shelf. The huge success of Honey brought on extensions of the line to a Kids Honey.