Client:

P&G Personal Health Care
Vicks

What We Did:

Package Design

Our team created a rich, honey-licious story through the package design to communicate this powerful new benefit and flavor to consumers. A simple honeycomb shape creates an ownable typographic treatment. The iconic honey drip front-and-center on the label conveys the product’s strong coating effect and makes an even bigger impact when the bottles are lined up on the shelf. The huge success of Honey brought on extensions of the line to a Kids Honey. 

New Product.
Soothing Relief.

Our team created a rich, honey-licious story through the package design to communicate this powerful new benefit and flavor to consumers. A simple honeycomb shape creates an ownable typographic treatment. The iconic honey drip front-and-center on the label conveys the product’s strong coating effect and makes an even bigger impact when the bottles are lined up on the shelf. The huge success of Honey brought on extensions of the line to a Kids Honey.