Pantene Pro‑V Silky Lengths is all about indulging your hair in the benefits of the rich, luscious ingredients! Ruttle explored how to show these ingredients in an elevated way and translate that to the packaging design. Ingredient boards were developed to explore how to visually convey a rich and luscious brand experience with each ingredient. These would drive the inspiration for the packaging design in style and color.

Luscious ingredients brought to life.

Name: Ruttle Design Group
Price range: $

Pantene Pro‑V Silky Lengths is all about indulging your hair in the benefits of the rich, luscious ingredients! Ruttle explored how to show these ingredients in an elevated way and translate that to the packaging design. Ingredient boards were developed to explore how to visually convey a rich and luscious brand experience with each ingredient. These would drive the inspiration for the packaging design in style and color.