We leveraged trend insights to better understand the growing naturals market. This research was the groundwork that inspired the Children’s Botanicals’ package design and identity. The design reflects an all natural approach that resonates with parents who seek alternatives to “hardcore” medicine for their young children while communicating their point of difference among other drug-free brands.

Entry into the naturals’ market.

Name: Ruttle Design Group
Price range: $

We leveraged trend insights to better understand the growing naturals market. This research was the groundwork that inspired the Children’s Botanicals’ package design and identity. The design reflects an all natural approach that resonates with parents who seek alternatives to “hardcore” medicine for their young children while communicating their point of difference among other drug-free brands.