Tame the Beast makes men’s grooming products that inspire men to groom boldly. Ruttle was approached because they were experiencing a lack of visibility in the crowded market of mens grooming. Through a collaboration with the Brandery accelerator, Ruttle first helped identify a unique brand position via an in-depth strategy phase, the results of which led to a more edgy expression of the brand throughout its package design, eCommerce site, social media presence and advertising.