Old Spice
Social Campaigns
Animation | Video
Ruttle was approached to create a series of social animation videos for Old Spice Swagger 2‑in‑1 Shampoo & Conditioner to reframe the mindset and think about Old Spice in a new way. The ultimate goal was to boost sales in Sam’s Club and BJ’s Club stores. Keeping the GenX demographic in mind, Ruttle chose music, created storyboards and brought this animation to life.
Set hair into motion with Swagger.
Ruttle was approached to create a series of social animation videos for Old Spice Swagger 2‑in‑1 Shampoo & Conditioner to reframe the mindset and think about Old Spice in a new way. The ultimate goal was to boost sales in Sam’s Club and BJ’s Club stores. Keeping the GenX demographic in mind, Ruttle chose music, created storyboards and brought this animation to life.
