With its huge beer selection, outdoor seating area ad knowledgeable staff, Cappy’s is an established local institution that welcomes an eclectic mix of loyal customers. Cappy’s needed a cohesive identity that would tie in their two locations, support its growing businessand cement its reputation as a neighborhood destination for true beer lovers. Inspired by TV’s most iconic bar, Cheers, and with a color palette that reflectedthe nearby Little Miami River, Ruttle crafted an identity that communicates approachable hospitality with greater brand recognition, elevated collateral & more walk-in traffic.