Get A Glimpse On The Inside

Recently, Vicks DayQuil and NyQuil expanded their product line to include the soothing relief that comes with honey. Our team developed a rich, honey-licious story through the package design to communicate this powerful new benefit to consumers.

As Vicks prepared to enter into the naturals' market for children's medicine, RDG leveraged trends insights to inspire the package design and Botanicals identity to communicate their point of difference amongst other drug-free brands.

RDG recently designed the packaging for Align Probiotic's new line of Kombucha products, a revolutionary form that naturally helps promote digestion and gut health while boosting one's immune system. This concept conveys a delightful flavor experience through vivid colors and flavor imagery, balanced with the established, credible equities of the Align brand. The design also clearly communicates the ease of the on-the-go stick packs.

When your client sells a product so outrageous that even Maxim refuses to run an ad for it, you've got two choices. You can either tone down your marketing, using euphemisms and beating around the bush, as it were—or you can dive into the controversy and embrace the very human functions your product is designed to assist.