Brand Leaders Wanted!
February 16, 2024Do you have a passion for design? Love relationship building and problem solving? Are you a master of organization and details?
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Do you have a passion for design? Love relationship building and problem solving? Are you a master of organization and details?
Continuation of our series: As We See It, Account Executive, Melissa Dillon, shares her thoughts on book as a brand.
Continuation of our Series: As We See It, Chief Creative Officer & President of RDG, Andy Ruttle, shares his thoughts on artificial intelligence and how it effects us as designers.
Third part of our Series: As We See It, Designer, Tori Click, shares her advice for a company's next hire that is right out of college or a college student embarking on their first job.
Second part of our series: As We See It. Senior Designer, Susan Long, shares her experience on observing brands that challenge their category norms.
We need another amazing team member for our clients' internal training sites!
RDG's first post of our new series: As We See It - Small Observations and Big Ideas
Recently, the RDG team took a team break to check out Van Gogh: The Immersive Experience.
RDG celebrates National Noodle Day with the announcement of our newest partnership with Fortune Noodles, a division of JSL Foods.
Goal-oriented and always pushing others to be the best they can be, Tori's well-rounded resume impressively touts packaging, trend development, brand identity, social media creation, illustration and more.
The Youngest Influencer - Gen Alpha is Making an Impact
Shared Values - People Seeking Niche Communities
This is the first of four consumer insights our RDG team has identified as situations in which brands must PIVOT to successfully reach new audiences and stay as a trusted brand with their consumers.
This is the first of four consumer insights our RDG team has identified as situations in which brands must PIVOT to successfully reach new audiences and stay as a trusted brand with their consumers.
Greetings, friends! Can you believe we're celebrating our 25th anniversary? Even though so much has changed, we are proud to have reached this milestone and I want to take this time to acknowledge a bit of our past while we look forward to our future.
Melissa Dillon is the perfect blend of perfectionist-meets-people-person. Relatable and calmly confident, she can read a room with great ease and effortless soft skills. Welcome Melissa!
Breakthrough Performance Group’s logo was in need of a refresh to allow the team to feel empowered and confident in their image, attract new audiences, and better reflect their point of difference amongst competition.
Recently, Vicks DayQuil and NyQuil expanded their product line to include the soothing relief that comes with honey. Our team developed a rich, honey-licious story through the package design to communicate this powerful new benefit to consumers.
As Vicks prepared to enter into the naturals’ market for children’s medicine, RDG leveraged trends insights to inspire the package design and Botanicals identity to communicate their point of difference amongst other drug-free brands.
Inspiration. As creatives, it’s our everything. But where do you look to find it after six months of lockdown, quarantine, and social distancing?
Did you ever stop to think about how many perfectly designed items there are in our home that we look at every day but never truly notice? For me, it was a simple deck of playing cards. We pulled ours out during the first few weeks of staying safe at home and haven’t put them back since.
RDG recently designed the packaging for Align Probiotic’s new line of Kombucha products, a revolutionary form that naturally helps promote digestion and gut health while boosting one’s immune system. This concept conveys a delightful flavor experience through vivid colors and flavor imagery, balanced with the established, credible equities of the Align brand. The design also clearly communicates the ease of the on-the-go stick packs.
We are so excited for our friends at the Cincinnati Art Museum to celebrate their iconic building’s 134th birthday this May 17th. Even though the beloved building is still closed to the public, here are a few ways to celebrate one of Cincinnati’s gems…
It’s times like these that really can be sink-or-swim moments for a small business like ours: Trying to conduct business with no road map, little (if any) time to plan, and with nothing but trust and technology on our side.
In my household and households across the nation, the quarantine started on March 2nd. Like everyone else, there was a major shift to our everyday life, driving it out of our control. Fortunately, RDG already had in place a system to work from home, that part was easy.
Several weeks ago, we packed up our laptops, watered our desk plants, and said goodbye to the office for a bit. In truth, none of us knew what to expect from the coming weeks.
If you asked me 20 years ago, “What are the most important criteria in growing a brand?” I probably would’ve answered something along the lines of: delivering smart, creative concepts, grounded in strong design principles with beautiful aesthetics.
You may soon hear from Chris Spanier, RDG’s Business Development Manager, who joined our team last September
Pinecone Bird Feeder Recipe
We’re excited to announce that Amy Kletz has joined the RDG staff in August as a Creative Director. With 20+ years of experience, ranging from global branding agencies to independent consultancy, she has become well-versed in developing the creative strategies and conceptual thinking that successfully bring each brand’s vision to life.
Recently, RDG had a happy hour at one of our favorite “go to” places. As I looked fondly around the table at the people gathered there, I was glad to see both current and former team members laughing and sipping margaritas together. It occurred to me that most design agencies probably don’t invite former employees to their company events—and that most former employees aren’t too eager to attend.
A group of swallows is called—appropriately enough—a “gulp.” Since the same interconnected, cooperating spirit can be found in our agency, perhaps we should rename our agency Ruttle Design Gulp. Nah!
In just this last month I’ve been to the Cincinnati Art Museum twice – both times to take a wander through the otherworldly exhibit “No Spectators: The Art of Burning Man”.
When your client sells a product so outrageous that even Maxim refuses to run an ad for it, you’ve got two choices. You can either tone down your marketing, using euphemisms and beating around the bush, as it were—or you can dive into the controversy and embrace the very human functions your product is designed to assist.
At the risk of sounding like a TED talk or an ad for hair growth serum, I’m going to reveal a life-changing secret in this month’s blog post.
Working as a designer is rewarding, but it’s also demanding and unpredictable. Because designers define ourselves very much by the work we do, the pressure to succeed—whatever that may mean—can be almost unbearable at times. So when I found out this year’s AIGA Design Revival was going to focus on mental health and stress relief, I jumped at the chance to go.
We’re a little bit obsessed with cinemagraphs, as Katy mentioned in her 2018 trend forecast. They’re the “It” girl of advertising imagery right now because they cut through the constant barrage of marketing messages in a quaint, old-fashioned and incredibly powerful way: They require a viewer to pause and focus their attention on a single image.
Every year at this time, the hot topics are either, “A Year in Review” or “Next Year’s Top Trends”.
I won’t bore you with a year in review, so instead, let’s talk ‘the future’ – Here are some of what I find, the most interesting design trends from around the interweb.
I’m a sucker for pattern. They too often stop me in my tracks and mesmerize me with their beautiful influence on form, on their mathematical precision & repetition. They make me happy and they have an amazing influential power. As silly as it sounds, my purchasing patterns, are driven by persuasive patterns I see on well-designed packages. The pattern draws me in and makes me want it.
2017 marks our second year being an agency partner in the The Brandery’sseed stage startup accelerator program. The Brandery chose 7 passionate startups to participate in the program this year and paired them with local branding and design agencies in Cincinnati.
It was 5:30 on a recent Wednesday afternoon…
Presenting creative work to the client is sometimes intimidating and overwhelming. The agency worked hard to attract a new client, everyone makes friends during the kick-off and once the project was underway, the agency developed a strong strategy that was flowed into several creative solutions… now don’t muck it up with a crappy creative presentation.
You may have noticed RDG looking a bit bolder and brighter of late. As with any brand, things can become stale and need to be refreshed to better represent who the brand is. In 2015 we evolved our logo and after using it for a few years, we felt it wasn’t fully representing who we are. It was time to give ourselves a new look that better represents who we are and where we are going.
A few, well-known companies used to be the only leaders in “global brands”. But times have changed and new doors have opened for many small and mid-sized companies, giving them the ability to take their brand to a global playing field.
Let’s say you have a business with great products and quality service. What’s the first thing a potential customer notices? You? Maybe. Your logo or branding? Yes, most definitely.
As you may know, we’ve been working with our startup, Hatchli this summer on the design and branding for their app. In a world where millions of mobile apps have infiltrated themselves into our everyday lives, it can be difficult to develop one that is different than all the rest.
Three years into RDG’s existence, I met with my business banker Ken to renew our line of credit. I was proud of what I’d accomplished in a short amount of time – doing design work with P&G and was about to hire my second designer.
A few weeks ago we had the great pleasure of bringing our dear friend and world-renowned creative guru, Jose Caballer, co-founder and educator of The Skool here to Cincinnati for a 2-Day conversation about Design Thinking, Brand Strategy, and Agile Workflow.
Generating ideas, organizing thoughts, sharing and selling people on these thoughts… we all have great things going on in our heads, but it’s only good if you can get it out!
Sometimes we find ourselves stuck in our daily routines, and it can be hard to break out of them. It happens to everyone, in every industry, at some point in their careers.
I remember well. 1975. It was a hot, sweltering Cincinnati Summer and the Big Red Machine was on their way to winning the World Series for the first time. Ten-year-old Andy Ruttle also found his passion – not with a puppy love, but with graphic design.